Social Media Manager

New York City, NY (On-site)

$100K/yr – $120K/yrMid Level3+ years expFull time

Posted 3 hrs ago

Job Summary

Own Vita Coco’s social strategy and content across TikTok and Instagram, translating campaigns into native short-form content, while using data to optimize and collaborating with Brand, Creative, Growth, Sales, and Influencer teams.

Own strategy and create content across platforms
Collaborate with cross-functional teams on campaigns
Use data to iterate formats and timing

Job Description

Responsibilities

Own Social Strategy
• Lead Vita Coco’s presence across TikTok, Instagram, and emerging platforms
• Define how the brand shows up in culture (voice, tone, and POV)
• Spot trends, cultural moments, and creator opportunities to engage authentically
• Set goals and track performance with cross-functional partners
Create Social Content
• Concept, brief, and produce short-form, platform-native content (TikTok-first)
• Manage content calendars and day-to-day execution
• Translate campaigns, launches, and partnerships into content that feels native to social
• Jump in when needed (editing, ideating, or sometimes getting on camera!)

Requirements

3+ years in social, content, or digital marketing
Deep understanding of Gen Z culture and internet trends
Strong short-form video and editing skills (TikTok a must)
Highly creative with strong taste and brand judgment
Extremely online—you live and breathe social
Willing to travel ~1x/month
CPG experience not required, we are open to social media experience from any category!