The Vita Coco Company

Social Media Manager

New York City, NY (On-site)

$100K/yr – $120K/yrMid Level3+ years expFull time

Posted 3 months ago

Job Summary

Own social voice and platform-native content for Vita Coco across TikTok and Instagram, balancing culture-first creativity with measurable performance.

  • Growth & Content Ownership: own platform-native content creation, calendars, and day-to-day execution to drive authentic engagement.
  • Trend to Creator Motion: spot trends and opportunities, translating campaigns into native formats for Gen Z audiences.

Job Description

Responsibilities

  • Lead Vita Coco’s presence across TikTok, Instagram, and emerging platforms
  • Define how the brand shows up in culture (voice, tone, and POV)
  • Spot trends, cultural moments, and creator opportunities to engage authentically
  • Set goals and track performance with cross-functional partners
  • Concept, brief, and produce short-form, platform-native content (TikTok-first)
  • Manage content calendars and day-to-day execution
  • Translate campaigns, launches, and partnerships into content that feels native to social
  • Jump in when needed (editing, ideating, or sometimes getting on camera!)
  • Analyze performance and translate insights into clear actions
  • Refine formats, timing, and creative based on what works

Requirements

  • 3+ years in social, content, or digital marketing
  • Deep understanding of Gen Z culture and internet trends
  • Strong short-form video and editing skills (TikTok a must)
  • Highly creative with strong taste and brand judgment
  • Extremely online—you live and breathe social
  • Willing to travel ~1x/month
  • CPG experience not required

Benefits

  • full range of medical, financial, and/or other benefits.

Salaries

Posted range

$100K/yr – $120K/yr

Taken straight from the job posting.

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Social Media Manager

The Vita Coco Company · New York City, NY · On-site