Responsibilities

• Develop and execute a comprehensive social media strategy aligned with Tanium's brand voice, messaging, and business objectives across platforms including LinkedIn, X (Twitter), Instagram, and YouTube.
• Plan, create, schedule, and publish engaging organic content including copy, graphics, and video in coordination with internal teams and external creative partners.
• Monitor social media channels daily, responding to comments, messages, and mentions in a timely and on-brand manner to foster community engagement.
• Analyze social media performance metrics and produce regular reporting on key KPIs, using insights to optimize content strategy and inform stakeholder decisions.
• Collaborate cross-functionally with Communications, Demand Generation, Product Marketing, and Design teams to align social content with campaigns, product launches, and company announcements.
• Stay current on social media trends, platform updates, and competitor activity, proactively identifying opportunities to enhance Tanium's digital presence.
• Partner with internal subject matter experts and executives to develop thought leadership content that amplifies Tanium's voice in the cybersecurity industry.
• Manage and maintain a social media content calendar, ensuring consistent publishing cadence and alignment with the broader communications editorial calendar.
• Produce and manage LinkedIn Live programming and video content, including coordination with speakers, live moderation, and post-event repurposing across channels.
• Provide real-time social media coverage at industry conferences and events, including live posting, on-site content capture, and post-event amplification.

Requirements

• Bachelor's degree in Communications, Marketing, Journalism, or a related field, or equivalent experience
• 2-5 years of experience managing social media channels for a B2B technology or enterprise software company, or equivalent experience in a related industry
• Demonstrated experience developing and executing organic social media strategies that drive measurable engagement and brand awareness
• Experience using social media management and analytics platforms such as Sprout Social, Hootsuite, Sprinklr, or similar tools
• Experience collaborating with creative, marketing, and communications teams in a fast-paced, deadline-driven environment
• Strong understanding of major social media platforms (LinkedIn, X/Twitter, YouTube, Instagram) and their respective best practices for B2B audiences
• Proficiency with social media management tools and analytics platforms
• Excellent writing and editing skills with the ability to adapt tone and voice for different platforms and audiences
• Ability to interpret data and translate social media metrics into actionable insights and clear stakeholder reporting
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously

Preferred

• Familiarity with basic graphic design tools such as Canva or Adobe Creative Suite preferred