Responsibilities

• Develop and execute social media strategies aligned with brand objectives and marketing goals, i.e. product launches, promotional activity.
• Manage influencer/content creator strategy and program.
• Implement SWF’s social media content calendar and other social media communication in a timely manner.
• Coordinate development of relevant content, working closely with the copywriters, digital, channel and product teams.
• Manage daily communication with SWF-contracted influencers, dealers, and agency partners.
• Manage day-to-day activities across all social platforms (Facebook, Instagram, Pinterest, etc.)
• Schedule and publish posts using social media management tool.
• Monitor all SWF social media sites to ensure brand engagement and reputation.
• Research, recommend and monitor social campaign opportunities and stay updated on key social trends, competitor insights/benchmarking, platform updates, key words, and best practices.
• Monitor social metrics, analyze performance, and prepare regular reports with actionable insights.

Requirements

• Bachelor’s degree required; Marketing or Business preferred
• 2+ years of previous experience in social media management
• Considerable knowledge and experience with various digital and social networks. (FB, LinkedIn, Twitter, Pinterest, YouTube, Reddit, Substack, etc.)
• Experience working with cross-functional and external/agency partners
• Knowledge and experience tracking metrics (i.e. via Google Analytics)
• Ability to manage and track multiple project tasks and performance
• Ability to develop reporting methods and analyze results of digital initiatives
• Proficiency in Microsoft Office Suite
• Aptitude for learning new technology; tech-savvy
• Effective verbal and written communication skills

Preferred

• Desirable to have a passion and knowledge of interior design/home décor as well as follow these types of brands online