Responsibilities

• Own the day-to-day management of all Silencer Shop and Silencer Shop Foundation social channels (Instagram, YouTube, Facebook, X, TikTok, and whatever comes next).
• Build and maintain a cross-platform content calendar that balances Product, Education, Lifestyle, and 2A Advocacy.
• Write scroll-stopping captions and tailor copy to fit each platform’s quirks (hooks, hashtags, CTAs, thumbnails).
• Coordinate influencer deliverables, track posting schedules, and ensure all creator content aligns with Silencer Shop’s voice and compliance standards.
• Ensure all content (organic or influencer-led) is on-brand, on-time, and on-point.
• Ideate and execute social-first content (posts, Reels, Shorts, memes, carousels) that highlight products, range days, and lifestyle moments.
• Collaborate with videographers, photographers, and designers, but also be ready to capture quick photos or clips when needed.
• Support live coverage of events, range days, and shoots with behind-the-scenes content, influencer takeovers, and real-time updates.
• Stay plugged into trends, updates, and cultural moments to bring them to life in ways that make sense for our brand.
• Engage with followers across all platforms through comments, DMs, tags, mentions with speed, professionalism, and wit.
• Build trust and community by keeping conversations fun, positive, and 2A-focused.
• Handle trolls with humor, facts, and the occasional perfectly timed GIF.
• Track and report KPIs (reach, engagement, growth, CTR, conversions) to measure success and inform strategy.
• Maintain organized systems for tracking influencer deliverables, campaign performance, and audience insights.
• Run A/B tests and creative experiments to continuously improve performance.
• Work closely with email, ecommerce, and creative teams to align messaging across all campaigns.
• Partner with influencers, creators, and internal teams to maximize reach and storytelling consistency.
• Provide social-first insights during campaign planning and advocacy initiatives.