Responsibilities

• Develop, implement, and maintain a comprehensive, cohesive social media strategy aligned with both Sightline Media Group’s and Sunset Publishing’s distinct editorial and business objectives.
• Manage and grow all official social media accounts across major platforms, including X, LinkedIn, Facebook, Instagram, YouTube, TikTok, and emerging channels.
• Develop and maintain a robust content calendar to ensure consistent, timely, and strategic posting across all accounts.
• Manage paid social media campaigns, including audience targeting, execution, optimization, and budget stewardship, as needed.
• Source, produce, edit, and distribute compelling, platform-specific content—including text, images, short-form video, audiograms, and infographics—that translates complex topics (defense, technology, business) into accessible and engaging formats.
• Collaborate closely with editorial, video, marketing, and product teams to amplify priority stories, investigative projects, and company initiatives.
• Partner with Sightline’s sister media brands to co-create, coordinate, and cross-distribute content, maximizing reach and impact across multiple publisher networks.
• Track and analyze social media performance metrics to identify key trends, measure ROI, optimize content, and inform future strategic planning.
• Monitor social channels for breaking news, trending conversations, competitive activity, and audience feedback. Respond promptly and professionally to foster a healthy online community.
• Stay current on emerging social media trends, formats, tools, and best practices to ensure both brands remain at the forefront of digital innovation.

Requirements

• Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
• 3–5 years of professional social media management experience, preferably within a news organization or complex business/tech-focused media environment.
• Demonstrated success in implementing strategies that result in measurable growth and high engagement rates across multiple social platforms.
• Exceptional writing, editing, and communication skills, with a strong command of grammar, tone, and the ability to adapt voice for platform-specific audiences.
• Proficiency with social media management and analytics tools (e.g., Sprout Social, Hootsuite, CrowdTangle, native platform analytics).
• Strong understanding of the business, technology, and/or defense sectors, with the ability to translate complex topics into engaging, social-friendly formats.
• Proven ability to thrive in a fast-paced, deadline-driven newsroom environment and efficiently manage multiple projects and competing priorities simultaneously.

Preferred

• Experience with video editing software (e.g., Adobe Premiere, Final Cut Pro) and graphic design tools (e.g., Canva, Adobe Photoshop) is strongly preferred.