Responsibilities

• Develop and execute innovative social media content strategies tailored to retail audiences across platforms such as Facebook, Instagram, Twitter, and TikTok.
• Create engaging multimedia content including graphics, videos, photography, and written posts using tools like Adobe Creative Suite (Photoshop, Illustrator) and media editing tools.
• Manage daily social media operations using applications like Hootsuite and Buffer to schedule posts, monitor engagement, and optimize content timing for maximum reach.
• Conduct social listening to track brand sentiment, identify trends, and gather customer feedback for continuous improvement.
• Implement targeted Facebook Advertising campaigns and utilize Google Analytics and web analytics tools to measure digital marketing performance and refine strategies accordingly.
• Engage with followers through social media communication, respond promptly to inquiries, comments, and reviews to foster strong relationship management.
• Monitor social media analytics and marketing online analytics to assess campaign effectiveness, track KPIs (Key Performance Indicators), and report on media performance metrics.
• Coordinate with public relations teams to ensure consistent branding and messaging across all digital channels while supporting overall marketing goals.
• Stay updated on the latest social media trends, platform updates, and best practices in social media management and content marketing.

Requirements

• Proven experience in social media management within a retail or consumer-focused environment.
• Strong proficiency in graphic design and video editing software.
• Strong communication skills with a knack for relationship management across diverse audiences.
• Ability to multitask effectively in a fast-paced environment while maintaining attention to detail.

Benefits

• Employee discount