Responsibilities

• Create high-quality, engaging, and platform-specific content for Facebook and Instagram, aligning with strategic goals and audience preferences.
• Utilize social media management tools to plan, schedule, and publish content according to a well-maintained content calendar.
• Monitor and analyze social media performance metrics, providing insights and recommendations to optimize engagement and growth.
• Stay current with social media trends, platform updates, and industry news to ensure content remains relevant and innovative.
• Plan and execute organic social media campaigns in collaboration with the VP of Content Strategy to promote products, services, and events.
• Manage community interactions, respond to comments, and escalate negative PR issues with professionalism to protect brand reputation.
• Coordinate with moderation teams as necessary to maintain a positive online environment.
• Oversee and guide content team members, ensuring cohesive execution, quality output, and accountability for deadlines and performance standards.
• Provide constructive feedback and coaching to team members to uphold brand consistency and content excellence.
• Adapt content strategies based on analytics insights and evolving social media landscapes to meet growth and engagement targets.

Requirements

• Minimum of 4 years of experience as a Social Media Manager or similar role managing Meta (Facebook/Instagram) accounts with over 100,000 followers per account, including personal brand accounts.
• At least 2 years of direct supervision experience managing a creative/content team with 2 or more direct reports.
• Proven experience managing remote or distributed teams, ensuring consistent output across specialized roles such as writers, designers, and schedulers.
• Strong skills in providing constructive feedback on creative content and coaching team members toward maintaining a consistent brand voice.
• Ability to translate senior leadership directives into clear team priorities and adapt quickly to strategic shifts.
• Analytical mindset with experience in setting growth metrics, interpreting performance data, and developing KPI-driven action plans.
• Deep understanding of Facebook and Instagram platform policies, algorithms, and best practices.
• Hands-on experience with social media management and analytics tools such as Meta Business Suite, Sprout Social, Hootsuite, or Later.
• Basic graphic design skills with an eye for visual aesthetics and content quality.
• Up-to-date knowledge of social media trends and ability to apply them effectively in content strategies.

Benefits

• Comprehensive medical, dental, and vision insurance coverage, with 80% of premiums paid by the company.
• Starting with 80 hours of paid vacation, increasing with tenure, plus 40 hours of personal days annually.
• Paid gym membership to support health and wellness.
• Seven paid holidays per year.
• 50% discount on all Dr. Berg products.
• Fully remote work environment promoting work-life balance.
• Flexible work hours Monday through Friday, 9am-6pm ET, with an unpaid meal break.