Responsibilities

• Social Media & Content Strategy
• Champion poppi’s marketing pillars - be creative and critical, culturally relevant, and a champion of others
• Develop, concept, film, and edit content across TikTok, Instagram, and emerging platforms
• Support the execution of major product launches, cultural campaigns, and partnership moments with social-first storytelling
• Drive virality with scroll-stopping content infused with poppi’s disruptive voice and visual identity
• Contribute to the development of overarching platform strategy, bringing a fresh POV on what’s working and what’s next
• Creative Execution & Collaboration
• Execute a high-volume, in-house content engine, delivering hundreds of assets monthly across platforms
• Brief external teams, contractors and creators on social content, ensuring alignment with poppi’s tone and creative vision
• Ensure consistency and evolution of poppi's brand voice across all social platforms

Requirements

• 3-5 years of experience in social media, content strategy, or content marketing, including experience shaping channel strategy (not just execution)
• Proven ability to translate strategy into structured creative briefs and clear direction for teams and collaborators
• Strong platform expertise across TikTok, Instagram, YouTube, and emerging channels, with a native understanding of platform behaviors and nuances
• Deep cultural fluency — a track record of identifying and acting on trends ahead of the curve, not just reacting to them
• Highly developed creative taste in short-form video (sound, editing style, pacing, visual storytelling) and sharp editorial judgment to balance trend participation with long-term brand positioning
• Experience managing or mentoring team members, or strong readiness to take on people management
• Data-driven mindset, with experience using performance insights to optimize content and inform strategy
• Ability to operate with speed and autonomy in a fast-paced environment, managing multiple workstreams without compromising quality or brand consistency
• Excellent written and verbal communication and stakeholder management skills across cross-functional teams
• Champion of poppi's brand values and community, with a genuine love of pop culture and internet trends

Preferred

• Bachelor's degree in marketing, Communications, or related field preferred

Benefits

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.