Responsibilities

• Develop and manage pītusa’s social media strategy and content calendar.
• Create engaging, on-brand content for Instagram, TikTok, Facebook, Pinterest, and other relevant platforms.
• Maintain a consistent visual identity and brand voice across all social channels.
• Identify relevant fashion, lifestyle, travel, and social media trends and incorporate them into the content strategy.
• Manage daily posting, scheduling, publishing, and community engagement.
• Respond to comments, messages, and customer interactions in a professional and brand-appropriate manner.
• Identify and collaborate with influencers, creators, stylists, and other potential brand partners.
• Develop influencer and user-generated-content initiatives to increase brand awareness and engagement.
• Support product launches, promotions, seasonal campaigns, and e-commerce initiatives through social media.
• Monitor competitors and identify opportunities for pītusa to differentiate itself online.

Requirements

• 3+ years of experience managing social media for a fashion, beauty, lifestyle, retail, luxury, or consumer brand.
• Strong understanding of Instagram, TikTok, Facebook, Pinterest, and emerging social platforms.
• Strong understanding of social media trends, algorithms, content formats, and audience behavior.
• Excellent writing, editing, and communication skills.
• Strong visual and creative sensibility, particularly within fashion and lifestyle content.
• Experience with social media scheduling and analytics platforms.
• Experience working with influencers and content creators.
• Strong organizational skills and the ability to manage multiple projects and deadlines.
• Ability to work independently while collaborating effectively with a team.