Responsibilities

• Strategy & Planning: Develop and execute a monthly content calendar that aligns with new collection launches, seasonal trends, and brand milestones.
• Content Creation: Produce high-energy, visually stunning content (Reels, TikToks, Carousels, and Stories) that captures the "pītusa aesthetic."
• Community Engagement: Manage daily interactions; respond to DMs/comments with warmth and wit to foster a loyal, inclusive community.
• Influencer & Partnerships: Identify and outreach to "pītusa girls"—influencers and creators who embody our lighthearted, global spirit—to coordinate gifted and paid collaborations.
• Analytics: Track engagement, growth, and conversion metrics to report on what’s working and pivot strategy based on data.
• Brand Consistency: Ensure all copy and visuals are 100% "on-brand"—vibrant, empowering, and effortless.

Requirements

• 2–4 years of experience managing social media for a fashion, lifestyle, or consumer brand
• Excellent written English with a "punchy," engaging tone.
• Experience with social scheduling tools is a plus
• 2–4 years of experience is specified in the responsibilities? (note: deduplicate)
• Autonomous: remote work, highly organized, deadlines met, clear communication across time zones
• Culturally minded: value ethical production and diverse representation

Preferred

• Experience with social scheduling tools is a plus

Benefits

• 100% remote flexibility.
• Generous clothing allowance (get ready to live in Pima cotton!).
• A creative, supportive, and lighthearted team culture.