Responsibilities

• Content Creation and Platform Management
• Create and publish engaging content across social media platforms including Instagram, Facebook, TikTok, YouTube, and LinkedIn
• Capture behind-the-scenes photos and videos during rehearsals, performances, and special events
• Write compelling captions that reflect the theatre company's brand, voice, and mission
• Maintain a consistent brand identity and visual aesthetic across all platforms
• Community Engagement
• Monitor social media channels and respond to comments and messages in a professional and timely manner that reflect People’s Light’s mission and spirit.
• Actively engage with followers, community partners, and patron audiences to build and sustain online community
• Collaborate with staff, artists, and community partners to gather content and highlight organizational activities
• Campaign Support and Strategy

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Theatre, or a related field OR equivalent professional experience
• Strong working knowledge of major social media platforms and current digital trends
• Excellent written and verbal communication skills with the ability to adapt tone and voice across audiences
• Basic photography and video editing skills using tools such as Canva, CapCut, Adobe products, or similar software
• Strong organizational and time-management skills with the ability to manage multiple priorities simultaneously
• Ability to work evenings and weekends as needed to cover performances and special events
• Genuine passion for theatre, live entertainment, and community engagement
• Exceptional written communication with a strong editorial instinct for brand voice and audience engagement
• Analytical thinking with the ability to interpret performance data and translate insights into strategy
• Strong attention to detail and ability to manage deadlines across multiple concurrent campaigns

Preferred

• Previous internship, volunteer experience, or campus leadership in social media management
• Experience using social media scheduling and analytics platforms
• Basic graphic design skills
• Familiarity with the performing arts or nonprofit environment
• Exceptional written communication with a strong editorial instinct for brand voice and audience engagement
• Analytical thinking with the ability to interpret performance data and translate insights into strategy
• Strong attention to detail and ability to manage deadlines across multiple concurrent campaigns
• Collaborative, team-oriented approach with the ability to work cross-functionally with marketing, development, and artistic staff