Responsibilities

• Develop and execute the Nite Ize social media strategy across relevant platforms, including Instagram, Facebook, TikTok, YouTube, LinkedIn, and other emerging channels.
• Create and maintain a social media marketing plan and editorial calendar aligned with broader Nite Ize marketing initiatives.
• Manage and grow Nite Ize social media accounts through consistent publishing, community engagement, monitoring, and optimization.
• Collaborate with the Marketing team to develop social campaigns that support product launches, promotions, brand initiatives, and key brand objectives.
• Develop and execute social media content both independently, and with internal and external content creators.
• Generate, edit, publish, and share content daily (original text, images, video).
• Participate in and occasionally lead the creation of social media content, including appearing on camera for product demonstrations, educational content, brand communications, and other social media initiatives.
• Assist with video and still images from concepting, through production and delivery.
• Execute and monitor paid social media campaigns and initiatives, with a primary focus on Meta Ads Manager.
• Monitor social media performance and paid media results, providing regular reporting and actionable insights to improve engagement, reach, traffic, and conversion.

Requirements

• Bachelor’s degree in marketing, communication, or related field.
• 5 or more years’ experience in digital marketing and social media.
• Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
• Knowledge and experience using Facebook Ads Manager.
• Proven experience developing and executing social media strategies for a consumer-facing brand.
• Knowledge and experience with video editing software.
• Comfortability with appearing on camera.
• Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns.
• Strong written and verbal communication skills.
• Ability to balance multiple priorities simultaneously and re-prioritize as needed in a fast-paced environment.

Benefits

• Medical, Dental, Vision
• Matching 401K Plan
• Vacation and Sick Leave
• 10 Paid Holidays
• Discounted pricing on Nite Ize products
• Fitness Facility and Professional Trainer Discounts
• Short-term and Long-term Disability
• Life/AD&D
• Voluntary Flexible Spending Accounts and/or Health Savings Account
• Pet Insurance