Responsibilities

• Owning the Flow Student organic social media strategy across relevant platforms, with a particular focus on TikTok and Instagram.
• Developing and maintaining an engaging social media calendar aligned to brand, commercial and booking priorities.
• Creating, commissioning and publishing social-first content that feels native to each platform rather than repurposed advertising.
• Staying relentlessly close to Gen Z trends, online culture, creators, memes, formats, sounds and emerging behaviours, identifying opportunities for Flow Student.
• Turning trends into relevant Flow Student content quickly, while ensuring the brand remains authentic and recognisable.
• Developing recurring social formats, series and content pillars that build familiarity and engagement over time.
• Capturing content across our properties, including student life, facilities, events, local areas, room tours, resident experiences and behind-the-scenes moments.
• Working with residents and student creators to produce credible, relatable content about life at Flow Student.
• Supporting and developing the Flow Creators programme, helping residents become confident and effective brand advocates. Building relationships with creators and managing collaborations from brief through to delivery and reporting.
• Monitoring conversations, trends and competitor activity to understand what students are talking about and where Flow Student can participate meaningfully.

Requirements

• Proven experience managing social media for a consumer-facing brand, agency or organization including creating content for TikTok and Instagram. Be able to present a portfolio of your best work.
• Strong understanding of Gen Z audiences, trends, behaviours and online culture.
• Excellent knowledge of current social media formats, trends, creators and platform behaviours, with a strong instinct for what makes content engaging, shareable and culturally relevant, alongside hands-on experience creating social content, including short-form video.
• Experience planning and managing social media calendars, with confidence using social scheduling and analytics platforms to inform decisions.
• Excellent copywriting skills and the ability to adapt tone of voice across different platforms.
• Strong communication skills and the ability to work with a wide range of people, from residents and creators to senior colleagues and external agencies.
• Excellent attention to detail and pride in the quality of your work.
• Strong organisational skills and the ability to manage multiple priorities in a fast-paced environment.
• Creative mindset with the confidence to bring new ideas to the table.
• Commercial awareness and an understanding that social media ultimately needs to contribute to wider business objectives.

Preferred

• Experience in student accommodation, property or the student sector would be useful, but cultural curiosity, creativity, platform expertise and commercial judgement matter more.

Benefits

• Holidays - 23 days annual leave, rising to 25 for every year of service, plus all statutory bank holidays and your birthday off as an additional paid day of leave
• Professional development opportunities
• Free on-site gym access
• Free eye test voucher/reclaim cost
• Benefits