Responsibilities

• Develop and execute the dealership's overall social media and content strategy.
• Create original content for TikTok, Instagram, Facebook, YouTube Shorts and emerging platforms.
• Develop creative concepts, recurring content series and campaigns designed to increase reach, engagement and dealership awareness.
• Shoot short-form video content throughout the dealership.
• Edit video using platforms such as CapCut, Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve or comparable editing software.
• Photograph vehicles, customers, events and dealership team members.
• Create vehicle walkarounds, educational videos, customer stories, behind-the-scenes content, promotional videos and personality-driven content.
• Identify relevant trends, sounds, formats and opportunities that can be adapted for Granite Run Buick GMC.
• Create strong hooks, captions, scripts and concepts designed specifically for social media.
• Maintain an organized and consistent content calendar.

Requirements

• Has hands-on experience creating social media content.
• Has strong short-form video production and editing skills.
• Understands TikTok, Instagram Reels, Facebook and YouTube Shorts.
• Understands what makes people stop scrolling and watch.
• Can create polished content without making everything feel overly produced or corporate.
• Has strong creative instincts and can consistently generate new ideas.
• Understands both content creation and content strategy.
• Can organize and manage a consistent publishing calendar.
• Is comfortable coaching, motivating and directing different personalities.
• Is comfortable working with salespeople in a fast-moving environment.

Preferred

• Automotive dealership experience is a plus, but it is not required.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance