Responsibilities

• Own our organic social strategy, including platform priorities, content pillars, cadence, and growth targets
• Help define and steward HallPass’s tone of voice on social
• Run day-to-day publishing, copy, and community across TikTok, Instagram, and our secondary channels
• Build the content calendar across always-on content, launches, and seasonal moments
• Keep a pulse on trends and platform changes, and move fast on what’s worth chasing
• Own the creator program end to end, including sourcing, negotiation, contracting, briefing, and reporting
• Build direct creator relationships across tiers, and manage program budget
• Negotiate rates, deliverables, exclusivity, and usage rights
• Run an always-on seeding program, with a clear ladder from gifted to paid to ambassador
• Own relationships with the social-first publishers and food accounts that break candy news

Requirements

• 3–5 years in organic social or brand marketing, including 2+ years owning a brand’s channels
• CPG, food, or consumer brand experience preferred
• Proven experience running a creator program end to end, negotiating and contracting deals yourself
• Deep, native understanding of TikTok and Instagram — algorithms, formats, and the creator ecosystem
• A writer first, with sharp instincts for voice and the ability to be funny on purpose
• Comfortable shooting and editing mobile-native content, and directing talent on set
• Strong analytical mindset, with fluency in social and creator tooling
• Highly self-directed and fast. You think big and thrive in a feedback-rich environment
• Please include a portfolio of social content and creator programs you personally led
• This role requires ownership of how HallPass shows up in organic channels, creator partnerships, and published content

Preferred

• Nice to have: building a program from scratch, food or CPG publisher relationships

Benefits

• 100% covered Health, Vision, Dental Insurance
• 401(k) with 4% match
• Additional perks, such as covered gym expenses
• Substantial and required PTO