Responsibilities

• Develop and execute a social media strategy that grows our audience, engagement and sales.
• Film engaging content on-site at our Ocala warehouse at least one day a week, including unboxings, behind-the-scenes, team moments and trending formats.
• Edit short-form videos for TikTok, Instagram Reels, YouTube Shorts and Facebook.
• Write captions and posts that match our fun, playful brand voice.
• Stay ahead of social media trends, sounds and formats, and quickly turn them into on-brand content.
• Bring fresh, original ideas to the table regularly. We want someone who sets trends, not just follows them.
• Help manage relationships with the wide range of influencers and creators we work with, from first outreach to sending boxes, tracking content and building long-term partnerships.
• Plan and maintain a content calendar to keep posting consistent across all channels.
• Track analytics and report on what’s working, then use those insights to improve content and grow our reach.
• Keep an eye on competitors, audience feedback and what people are saying about us online.

Requirements

• Proven experience growing social media channels for a brand or business is required. Please include links to accounts you’ve grown!
• A strong creative eye for filming, editing and storytelling that makes content stand out.
• Deep understanding of TikTok, Instagram and YouTube trends, algorithms and best practices.
• Experience filming and editing short-form video, using apps like CapCut or similar.
• Comfortable using platform analytics to measure performance and guide strategy.
• Strong communication and relationship-building skills for working with influencers and creators.
• Strong writing skills and attention to detail.
• Able to juggle multiple projects at once in a fast-paced environment.
• Self-motivated, with a constant flow of fresh ideas and the drive to bring them to life.
• Willing to travel to our Ocala warehouse at least one day a week.

Preferred

• Influencer marketing experience, graphic design skills (Canva, Adobe, etc.), scheduling tools or being comfortable on camera are a plus

Benefits

• Health insurance
• Paid time off
• Flexible remote work
• Flexible schedule