Responsibilities

• Own our community management strategy: Serve as the in-house expert on community management — setting the strategy, tone, and playbooks for how Robinhood shows up across X, Reddit, TikTok, YouTube, and Instagram, and evolving that strategy as platforms, culture, and our audience shift.
• Own daily community operations: Manage day-to-day community engagement across X, Reddit, TikTok, YouTube, and Instagram — writing social posts, responses, moderating conversations, and keeping our audience active and connected.
• Speak the language of retail investors: Leverage a deep understanding of online finance communities—especially the unique culture, humor, and rapid pace of finance communities on social—to authentically engage with our audience.
• Act as the voice of the customer: Monitor overarching community sentiment, utilize social listening tools, and gather real-time feedback to deliver actionable insights to our product and marketing teams.
• Spearhead community activations: Ideate and execute community-first events, such as live AMAs, platform-specific Q&As, and surprise-and-delight moments for our most dedicated users.
• Bring a human, community voice to product marketing: Partner with Product Marketing on launches and campaigns for products that call for an authentic, human perspective — shaping social-native creative and messaging, pressure-testing concepts against how our community actually talks, and showing up as the credible, on-the-ground voice of the community throughout the campaign.
• Stay close to internet culture: Constantly monitor the algorithm, related trends and meme formats, FinTwit narratives, and rising stars to keep Robinhood’s community presence cutting-edge and highly relevant.
• Represent the Robinhood voice with strong judgment Act as a critical line of defense to ensure all community communications adhere to Robinhood’s Content Standards and strict financial regulations, ensuring information is always fair, balanced, and truthful.

Requirements

• 5+ years of experience in social media or community management, preferably at a fast-paced consumer tech, fintech, or culturally relevant brand, with a track record of owning a channel or program end-to-end
• Experience partnering with product marketing, brand, or campaign teams — you know how to translate a product story into content and moments that feel native and human on social, without losing the community voice
• A native understanding of platform nuances (especially our priority channels: X TikTok, Reddit, and Instagram) and how different communities operate within them
• Exceptional written and verbal communication skills; you can seamlessly code-switch between drafting a formal legal brief for compliance and writing culturally relevant posts on X
• Data-driven mindset with the ability to translate social metrics (sentiment, engagement rate, conversions) into actionable strategy
• Ability to thrive in a highly regulated industry, balancing creative marketing with strict compliance and legal guardrails

Benefits

• Challenging, high-impact work to grow your career
• Performance driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching
• Top Tier benefits to fuel your work, including 100% paid health insurance for employees with 90% coverage for dependents
• Access to the Robinhood Employee Fund that gives eligible US employees the opportunity to invest in a private employee fund that provides exposure to Robinhood Ventures funds.
• Access to the best AI tools on the market and continuous AI skill-building for every employee, technical or not.
• Lifestyle wallet - a highly flexible benefits spending account for wellness, learning, and more
• Employer-paid life & disability insurance, fertility benefits, and mental health benefits
• Time off to recharge including company holidays, paid time off, sick time, parental leave, and more!
• Exceptional office experience with catered meals, events, and comfortable workspaces.
• In addition to the base pay range listed below, this role is also eligible for bonus opportunities + equity + benefits.