Responsibilities

• Develop and execute content strategies aligned with brand goals and audience interests.
• Create content calendars and campaign plans across all relevant platforms.
• Conduct regular meetings with cultivators at each grow location to understand upcoming strain releases, product launches, and grow milestones.
• Communicate consistently with state leaders, sales directors, and local marketing managers to understand what's happening in each market and identify content opportunities.
• Collaborate with photographers and graphic designers to plan shoots, brief creative needs, and ensure the right content is captured for each market and campaign.
• Translate cultivation and market insights into compelling, hype-building content that connects with cannabis consumers.
• Align content calendars with product availability, launch timelines, and each state's needs.
• Own the creation and/or sourcing of engaging content, including short-form videos, reels, stories, and static posts.
• Take ideas from concept to post — keeping content quick, creative, and optimized for each platform or marketing need.
• Craft compelling captions, visuals, and video posts that align with brand voice and messaging.

Requirements

• Proven experience in social media management, content coordination, and cross-functional communication.
• Strong organizational and project management skills — able to independently track, prioritize, and meet deadlines across multiple concurrent tasks without close supervision.
• Proficiency with project management tools (e.g., Asana) and business communication platforms (Microsoft Teams, Outlook) — must be able to set up and use these tools independently.
• Comfortable initiating and running regular check-ins with cultivation teams, state leaders, sales directors, and local marketing managers to stay current on what's happening in each market.
• Experience coordinating with photographers and/or graphic designers to plan and capture the right content — direct photography/videography skill is a plus but not required.
• Strong understanding of social media platforms and best practices.
• Excellent written and verbal communication skills.
• Strong creative vision and storytelling ability.
• Ability to manage multiple projects, be flexible, and consistently meet deadlines.
• 3+ years of professional experience in social media management, content coordination, or digital marketing.

Preferred

• Experience with paid social campaigns.
• Familiarity with the cannabis industry and products strongly preferred.

Benefits

• Flexible schedule