Social Media Manager at Campbell Marketing & Communications | Dearborn, MI | $53K/yr

Campbell Marketing & Communications

Social Media Manager

Dearborn, MI (Hybrid)

$53K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and guide social media strategy and client relationships, transforming client goals into coordinated, cross-team campaigns that drive engagement and measurable social performance.

Lead client accounts and relationships to ensure ongoing success and mentorship for teammates.
Define strategic social recommendations aligned with brand positioning and audience needs to drive meaningful engagement.
Coordinate cross-functional teams to execute integrated campaigns and capitalize on emerging platform opportunities.

Job Description

Responsibilities

Serve as the lead day-to-day assigned client accounts, building and maintaining strong client relationships.
Develop and maintain strategic social media recommendations aligned with client goals, target audiences, and brand positioning.
Work with clients and internal team members to ensure client success, leading multiple accounts and providing mentorship to teammates.
Collaborate cross-functionally with Creative, PR, Experiential, and Digital teams to execute integrated campaigns.
Lead social media moderation and community management, engagement for assigned clients.
Oversee content calendars and guide content direction for assigned clients along with team.
Analyze social media performance metrics and provide strategic insights and recommendations to clients and internal teams.
Identify emerging trends, platform updates, and engagement opportunities to enhance client social presence.
Attend client meetings, industry events, and experiential activations to support live social media coverage and client engagement.

Requirements

Bachelor's degree or equivalent in digital media, marketing, public relations, communications, or related field
3+ years of experience in a Social Media Manager role
Strong hands-on experience with, and understanding of, current and emerging social networks, including Facebook, Instagram, TikTok, X, and LinkedIn
Proficient in strategic thinking, adept at interpreting analytics, and skilled in delivering performance-enhancing recommendations for social channels.
Proficient in Adobe Creative Suite/Photoshop
Strong verbal, written communication, and public speaking skills
Excellent multitasking skills
Knowledge of motorsports, specifically off-road a plus.
Automotive market knowledge is a plus.
Content creation abilities (photo, graphic design) are a plus.
The role will flex across Campbell Marketing & Communications clients ranging across various industries.
Moderate travel required (8-10 events/year), including some weekend/evening hours.
A valid Driver’s License and a clear driving record are required.

Preferred

Knowledge of motorsports, specifically off-road (a plus)
Automotive market knowledge is a plus
Content creation abilities (photo, graphic design) are a plus

Campbell Marketing & Communications

Campbell Marketing and Communications, founded in 1982 as Campbell & Co., is located in Dearborn, Mich. The company provides integrated marketing services including public/media relations, training, advertising, direct and experiential marketing, research and brand development. Campbell strives to create a culture of inclusivity by recognizing and valuing the diversity of thoughts, backgrounds, experiences, and cultures of our employees, encouraging their unique abilities, and providing equal opportunities for professional and personal growth.Campbell Marketing and Communications was named one of Metro Detroit’s “101 Best and Brightest places to work,” and for two years has been named to Crain’s “Cool Places to Work” in southeast Michigan.

Founded in 1982

Dearborn, Michigan, USA

123 employees (23 in marketing)

www.campbellmarketing.com