Responsibilities

• - Responsible for oversight of social media strategies as well as management and reporting of vendor implemented strategies.
• - Provide direction for social media strategy, including best practices in SEO/GEO and audience engagement through different social platforms.
• - Design audience-building and social engagement strategies using performance-based and earned media tactics.
• - Creation of annual social media content calendar, in alignment with MarComm planning
• - Stay current on higher education social media trends, platform updates, and digital communication best practices to inform strategy.
• - Manage social media monitoring tools and provide analysis, including, but not limited to, share of voice and social listening.
• - Provide insights into the latest trends and best practices to ensure department/unit remains innovative in social media efforts.
• - Develop consistent, actionable reporting for social media and influencer-related content and communicate insights to internal stakeholders and leadership.
• - Analyze digital KPIs and proactively provide measurable insight into in-progress social media initiatives to effectively maximize campaign performance.
• - Manage day-to-day operations across the organization's social media platforms (including but not limited to Instagram, Facebook, LinkedIn ensuring content is timely, accurate, and aligned with brand standards.

Requirements

• Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Preferred

• Experience working in marketing and communications within the higher education context.
• Demonstrated strong organizational skills with the ability to manage multiple deadlines and priorities.
• Demonstrated experience creating and executing social media content for an organization or brand.
• Demonstrated knowledge of social media platforms (incl. Instagram, LinkedIn, Facebook), audiences, formats and usage standards.
• Experience using social media scheduling, monitoring and analytics tools.
• Experience capturing photos and video and creating short-form content for social and digital channels.
• Experience leading social media strategy in a professional context.
• Demonstrated strong attention to detail and ability to identify errors or inconsistencies in copy, links, assets, or schedules.
• Demonstrated ability to work in a fast-paced, collaborative environment.
• Familiarity with AP style and/or ASU brand writing style preferred.