Responsibilities

• Own and lead the global social media strategy across all major platforms (e.g., Instagram, TikTok, Facebook, YouTube, LinkedIn as appropriate).
• Develop annual and quarterly social roadmaps aligned to brand, product launch, and commercial priorities.
• Serve as the center of excellence for social media, establishing best practices, playbooks, and toolkits for regional markets and independent distributors.
• Partner cross-functionally with Brand, Product Marketing, E-commerce, Field/Network Marketing, Regulatory, and Customer Experience teams.
• Develop and manage the global content calendar across nutrition, skincare, and personal care categories.
• Personally create compelling content including short-form video (Reels/TikTok), product education, tutorials, lifestyle content, stories, and basic graphic assets.
• Shoot and edit video content using mobile and lightweight production tools; comfortable being behind (and occasionally in front of) the camera.
• Write engaging, conversion-oriented copy tailored to platform best practices.
• Drive community engagement strategies that increase loyalty, advocacy, and social proof.
• Optimize social channels to drive traffic, conversion, and revenue.

• Lead social commerce initiatives including shoppable posts, IC tools, and live shopping.
• Create scalable content frameworks and shareable assets to empower field leaders and Independent Consultants.
• Provide guidance on compliant product claims and brand messaging in partnership with Regulatory.
• Identify and amplify top-performing Independent Consultant content and success stories.
• Define KPIs across engagement, growth, conversion, and revenue.
• Deliver monthly and quarterly performance reporting with insights and optimization plans.
• Leverage data to refine audience targeting, content mix, posting cadence, and channel investment.
• Stay ahead of platform trends, algorithm changes, and emerging technologies.

Requirements

• Bachelor’s degree in training and communication or equivalent experience.
• 3 years’ experience in social media management, ideally within beauty, wellness, nutrition, or personal care.
• Proven track record of growing global social communities and driving measurable business results.
• Strong understanding of social commerce and user-generated content.
• Experience working with global teams and managing culturally relevant content strategies.
• Deep familiarity with analytics tools, social management platforms, and performance reporting.
• Excellent writing and storytelling skills with strong visual instincts.
• Highly organized, self-directed, and comfortable operating as a strategic individual contributor.
• Strategic thinker with hands-on execution ability
• Data-driven decision maker

Benefits

• Innovative Environment: Be part of a forward-thinking company that values innovation and continuous improvement.
• Career Growth: Opportunities for professional development and career advancement.
• Inclusive Culture: Work in a diverse and inclusive environment where every team member is valued.