Social Media Manager - Account Executive

USA (Remote)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own social media strategy and client-facing execution for luxury and travel brands, balancing creative content with client goals and fast impact across platforms.

  • Client relationship and strategy alignment: lead meetings, present updates, and quick responses to keep campaigns on track.
  • Content operations: build calendars, write on-brand copy, and ensure consistent posting and seasonal content.
  • Insights and optimization: monitor trends, competitors, and audience signals to refine plans and surface opportunities for advocacy or PR.

Job Description

  • Maintain daily direct communication with clients to ensure alignment, addressing any questions or needs promptly, and participate in client-facing meetings to align on goals, present updates, and brainstorm creative solutions.
  • Keep internal teams and clients on the same page with regular updates, ensuring seamless collaboration as priorities and strategies evolve.
  • Develop and implement social media strategies tailored to client goals, brand identity, and audience preferences, ensuring campaigns resonate with target audiences.
  • Create and manage detailed content calendars and write the majority of copy for social posts, maintaining consistency in posting, messaging, and seasonal or event-based content.
  • Monitor and respond to social conversations, engage with audiences, and foster brand loyalty through thoughtful and timely interactions.
  • Leverage tools to monitor industry trends, competitor activity, and brand sentiment, identifying opportunities for brand advocacy, PR, or crisis management.
  • Gather data and create client reports using tools like PowerPoint to highlight campaign successes and provide actionable insights.
  • Respond quickly to on-the-fly requests from clients or internal teams, demonstrating flexibility and problem-solving skills.
  • Analyze market trends, competitor activity, and audience insights to continuously innovate new plans, while refining and optimizing strategies for greater impact.
71 West logo

71 West

A dedicated social media agency helping brands engage and inspire affluent consumers.

Founded in 2020
Boston, Massachusetts, USA
21 employees (6 in marketing)

Headcount Trend

Current headcount: ~21

Marketing Team

Marketing Team Size
5 (24% of company)
Median Career Experience
9 years
Median Tenure
5.6 years
Marketing Roles Posted (Last 30 Days)
1