Responsibilities

• Assist in developing and executing social media content strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create compelling visual and written content using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance brand visibility.
• Manage social media scheduling and publishing using applications like Hootsuite and Buffer to ensure consistent brand messaging.
• Conduct social listening to monitor brand reputation, industry trends, and audience engagement through social media analytics tools.
• Support digital marketing campaigns including Facebook Advertising and other paid promotions to maximize reach and engagement.
• Analyze media performance metrics using Google Analytics and marketing online analytics to optimize content strategies.
• Collaborate with the team on branding initiatives, media editing projects, photography, video editing, proofreading, and media performance reporting.

Requirements

• Currently enrolled in or recent graduate of a degree program in Marketing, Communications, Digital Media or related field.
• Strong understanding of social media platforms and their respective best practices for content marketing.
• Experience with graphic design tools such as Adobe Photoshop, Adobe Illustrator or similar media editing tools.
• Familiarity with social media management applications like Hootsuite or Buffer is highly desirable.
• Knowledge of SEO principles, keyword research, web analytics, and digital marketing performance monitoring techniques.
• Excellent written communication skills with an eye for proofreading and content writing accuracy.
• Ability to analyze social media data using analytics tools like Google Analytics and social listening platforms to inform strategy adjustments.

Benefits

• Flexible schedule