Responsibilities

• Lead development of paid and organic influencer marketing strategies for new product launches, seasonal activities, and other business objectives while ensuring our brands remain top-of-mind
• Manage a full-scale influencer programs that meet brand and product marketing objectives and deliver content to target audience demographics
• Provide day-to-day oversight of influencer initiatives and monitor against agreed upon performance metrics
• Oversee influencer partnerships for key consumer and brand events, ensuring activations are effectively leveraged through creator collaborations
• Work alongside organic and paid social teams to ensure content and strategies are aligned with program efforts
• Develop content strategies for influencers and ensure that the output of content is in tandem with the brand’s goals and objectives
• Manage program relationships with influencer agencies and drive accountability
• Stay on the cutting edge of trends and industry best practices and bring those learnings back to the organization to benefit and inform our strategy
• Develop monthly quantitative reporting and performance metrics and report results to program managers and company executives
• Prepare and distribute qualitative reports on the latest influencer industry trends and opportunities

Requirements

• 3+ years of influencer management for a large company or agency with a proven track record of delivering results in your past work
• Experience with handling programs for both macro and micro/nano influencer programs simultaneously with multiple business objectives attached
• An explorative mindset unafraid to experiment and try new tactics
• Ability to translate business goals and objectives into strategy and tactics for influencer marketing programs
• Experience in measuring, recapping ROI and replicating best practices
• Strategic mindset and the ability to think creatively and analytically

Preferred

• Agency management experience preferred
• Traackr platform experience preferred

Benefits

• ·       100% covered Medical/Dental/Vision for employee AND spouse + dependents!
• ·       401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
• ·       Generous Sick + Vacation policy + paid holidays
• ·       Life Insurance
• ·       Voluntary Life Insurance
• ·       Disability Insurance
• ·       Critical Illness Coverage
• ·       Accident Insurance
• ·       Healthcare FSA
• ·       Dependent Care FSA