Social Media and Influencer Lead at Easy Healthcare Corporation | easy@Home, Premom | USA

Easy Healthcare Corporation | easy@Home, Premom

Social Media and Influencer Lead

USA (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive social growth and app installs for Premom and Easy@Home across major platforms.

Own social strategy and execution to grow brand awareness and installs.
Must-have: 3+ years in social/influencer marketing for high-growth brands.
Standout: AI-powered content workflows and influencer partnerships with measurable ROI.

Job Description

Responsibilities

Own social strategy and execution to grow brand awareness and drive app installs.
Create original content and coordinate with internal experts for brand-aligned, compliant output.
Build and manage AI-powered workflows for scheduling, publishing, and production.
Analyze performance data weekly and monthly to turn insights into actions.
Monitor trends and competitor activity in TTC and fertility to seize opportunities.
Moderate and engage with the community to strengthen loyalty and organic sharing.
Test new formats and platforms, tracking results and scaling what works.
Identify, vet, and partner with influencers for measurable installs and product sales.
Lead influencer campaigns end to end with clear KPIs tied to acquisition or engagement.
Manage the affiliate program, optimize commissions, and run gifting campaigns with trackable results.

Requirements

Bachelor's degree or higher in Communications, Marketing, or a related field.
3+ years in social media and/or influencer marketing for a high-growth B2C brand or health tech.
Proven track record of growing social channels with measurable impact on user acquisition or sales.
Comfortable with Meta Ads Manager, TikTok Ads Manager, and analytics dashboards.
Deep knowledge of TikTok, Instagram, YouTube, and emerging platform trends.
Experience coordinating content production across teams and managing review workflows.
Excellent written and verbal communication, able to work across US, India, and China time zones.

Preferred

Active daily use of AI tools with examples of improving output or results.
Experience building AI-powered content or publishing workflows is a strong plus.

Easy Healthcare Corporation | easy@Home, Premom

Welcome to Easy Healthcare CorporationPremom is dedicated to helping women get pregnant quickly and naturally. Unique and innovative ovulation prediction app - Premom is a simple, effective, and affordable solution for all women trying to conceive.Since it was launched, Premom was recognized as the “First” of several innovators.•The first app to offer intelligent reader of the home ovulation and pregnancy tests. This allows women to view the quantitative results of their hormone changes visually and the innovative smart charting allows them to know their cycle progression•The first ovulation app incorporating biotechnology and image recognition •The first app offering a data-based virtual consultation program. With this program, fertility consultants can remotely analyze the home testing data, charts, and other symptoms to provide a more relevant and effective solution. Previously such data-powered consulting was only available from in-office visits and testing•9-cycle guaranteeThe sister company to Premom, easy@Home was the first brand in the USA to offer personalized testing solutions and devices and has become the first brand and largest volume seller of ovulation tests in the USA. With a user-centric team under Easy Healthcare Corporation Premom has become one of the most popular fertility apps on the market.

Founded in 2013

Willowbrook, Illinois, USA

55 employees (10 in marketing)

www.premom.com