Responsibilities

• Content Planning & Execution: Own the day-to-day publishing calendar and ensure content is distributed effectively to maximize reach, engagement, and audience growth.
• Storytelling & Design: Design daily Instagram Stories that align perfectly with our branding, maintaining a cohesive and elevated look.
• Community Engagement: Actively comment as our brand on relevant creators' and community videos to drive meaningful engagement.
• SEO-Optimized Copywriting: Write captions that don’t just sound great—they are built to rank, utilizing current SEO best practices for discoverability.
• Trend Spotting: Present weekly updates on trending audio, viral formats, and content ideas that make sense for our brand.
• Paid Growth: Manage our paid boosting strategy, focusing on performance, testing, and keeping a close eye on our CPF (Cost Per Follow/Engagement).
• Performance Reporting: Deliver a comprehensive monthly report that tracks growth, key metrics, and actionable takeaways for the following month.

Requirements

• Human-First: You loathe "clinical" or "salesy" marketing. You write with wit, sass, and a human touch that feels authentic.
• Data-Obsessed: You understand the mechanics of the algorithm and aren’t afraid to look at the numbers to justify your creative decisions.
• Brand Guardian: You have an eye for high-quality design and will guard our brand guidelines in everything from font choice to Story layout.
• Proactive: You don’t wait for direction—you bring ideas to the table every single week.

Preferred

• Google Workspace, and platform-native analytics tools.