Social Media Director

New York City, NY (On-site)

$105K/yr – $125K/yrDirector/Executive7+ years expFull time

Posted 3 days ago

Job Summary

Own client strategy and drive growth by leading campaigns, mentoring junior team members, and shaping cross-channel social content.

  • Serve as primary escalation point and strategic advisor
  • Lead client communications and campaign reviews
  • Drive revenue growth through upsell opportunities and proposals

Job Description

Responsibilities

  • Serve as the primary client escalation point and strategic advisor, ensuring work aligns with business goals and brand voice.
  • Lead client communications and campaign reviews, translating data into actionable insights with Account Manager support.
  • Drive revenue growth by identifying upsell opportunities, owning pricing documents, and leading commercial proposals.
  • Pitch emerging trends and content opportunities to keep client brands ahead of the curve.
  • Build full-funnel social and content strategies backed by audience research, competitor analysis, and channel audits.
  • Oversee end-to-end campaign execution, editorial planning, content briefs, and channel distribution.
  • Partner with internal creative, paid media, and production teams to ensure high-quality, on-time delivery.
  • Analyze performance metrics continuously to optimize content and maximize engagement ROI.
  • Directly manage, mentor, and support career development for 1–2 Account Managers.
  • Partner with agency leadership to refine internal processes, standards, and workflow efficiency.

Requirements

  • 7+ years of experience in a Social Strategy or Client Services role (with a social focus).
  • While agency experience is preferred, you’ll be confident working in a fast-paced, multi-client environment.
  • A genuinely social-first mindset. You don’t just use social media; you understand it. You have a strong knowledge of platform nuances across TikTok, Reels, Stories and Comments, with a clear understanding of what makes content resonate and stop the scroll.
  • Excellent organisational skills, with the ability to proactively manage multiple projects across deadlines.
  • A natural curiosity for social platforms, trends and evolving behaviours. You stay ahead of platform changes, algorithm updates and emerging features, and can confidently adapt strategies to maximise opportunities for clients.
  • High levels of ambition and drive, with a genuine passion for producing best-in-class social work that delivers impact for both audiences and brands.
  • Strong communication and relationship-building skills, with the ability to collaborate effectively across clients and internal teams. You’ll also bring the enthusiasm and leadership potential to support and mentor more junior team members as the team grows.

Benefits

  • For this role, the Company will offer medical coverage, dental, vision, 401k, and paid time off.
The Social Shepherd logo

The Social Shepherd

2.5 Glassdoor

We're a social-first agency with offices in the UK & US, with a talented team of creative and data-driven marketers.Our core capabilities are Social, Paid, Creative, Influencer, Strategy & Insights.

Founded in 2018
London, England, GBR
74 employees (43 in marketing)
38% recommend to a friend

Salaries

Posted range

$105K/yr – $125K/yr

Taken straight from the job posting.

See all The Social Shepherd salaries

Marketing Team

Marketing Team Size
39 (53% of company)
Marketing Roles Posted (Last 30 Days)
9

Traffic Signals

Monthly Visitors
86.6K
Traffic Source Mix
Search
57.1%
Direct
32.6%
Referral
6.8%
Social
2.3%
Paid
0.9%

Headcount Trend

Current headcount: ~74
The Social Shepherd logo

Social Media Director

The Social Shepherd · New York City, NY · On-site