Social Media & Digital Content Student Assistant Specialist

Lowell, MA (Hybrid)

$17/hr – $21/hrIntern/New GradPart time

Posted 5 days ago

Job Summary

Own and drive the college’s social media and digital content, coordinating content ideas, interviews, photo/video production, and graphic design across Parsons, Mannes, Jazz, and Drama programs while aligning with branding and AI usage guidelines.

Content creation for social platforms across multiple channels
Photo/video production and editing with branding alignment
Community engagement and trend-driven content research

Job Description

Responsibilities

Aid in the drafting of weekly newsletters with events and notable items for the college community through the intake and researching of content suggestions and ideas
Attend university events to capture photo and video content for social media and University platforms
Utilize a strong, creative, and media-savvy skill set to aid in the production of social media content across college-wide social platforms, including Instagram, Twitter/X, Facebook, and LinkedIn.
Shoot and edit photo and video content for use on social media, web, and program marketing platforms.
Aid in the tracking and management of photo & video release forms
Conduct interviews with students, alumni, and faculty for video content.
Design graphic assets for social media, print flyers, websites, and newsletters.
Write compelling, concise copy that follows marketing best practices and branding guidelines.
Monitor social accounts, including tags, mentions, and direct messages, interacting with both the college community as well as broader external audiences (e.g. prospective students and their families, alumni, etc).
Proactively research news items, events, and other content ideas for social media to promote and celebrate the Parsons, Mannes, Jazz, & Drama community.

Requirements

Strong interest and fluency in social media, storytelling, and community building
Photography and/or videography experience
Graphic design experience (Photoshop, Illustrator, InDesign, etc.)
Knowledge of latest digital trends
Copywriting and editing skills
Available during office hours, with flexibility to occasionally attend evening events
Strong communicator and team player; responsive to feedback
Enthusiastic, proactive, and ability to work independently
Skilled at executing multiple projects simultaneously with efficient time management and without sacrificing exceptional attention to detail
Appreciation for arts, design, student life, and higher education

Preferred

Comfortable on camera a plus
Background in digital media, marketing, journalism, or communications a plus
Knowledge of Parsons and Performing Arts programs is a plus

The New School

Discover a new kind of university, one where scholars, artists, and designers come together to challenge convention and create positive change. Located in New York City, our university takes full advantage of its location in one of the most vibrant and diverse cities in the world. Our colleges include Parsons School of Design, Eugene Lang College of Liberal Arts, the College of Performing Arts, The New School for Social Research, the Schools of Public Engagement, Parsons Paris, and Continuing and Professional Education.Since our founding in 1919, The New School has redrawn and redefined the boundaries of intellectual and creative thought as a preeminent academic center. Our rigorous, multidimensional environment dissolves walls between disciplines and helps nurture progressive minds. At our university, students have the academic freedom to shape their unique, individual paths for a complex and rapidly changing world.With leading-edge faculty and world-renowned alumni, we are committed to developing students who will have an impact on the world and solve the most pressing social issues of our time.

New York, New York, USA

6.6K employees (414 in marketing)

newschool.edu