Responsibilities

• Develop unique social media strategies for each client based on their brand, audience, goals, and industry.
• Manage and oversee client social media accounts across platforms such as Facebook, Instagram, LinkedIn, and others as needed.
• Plan content calendars, campaign ideas, post themes, and creative direction.
• Assist Digital Ads team with strategic deliverables for campaigns
• Ensure all content aligns with each client’s brand voice, visual identity, and overall marketing strategy.
• Write or oversee social media captions, post copy, and campaign messaging.
• Provide creative direction for graphics, reels, ad creatives, and other social media assets.
• Collaborate with designers, copywriters, account managers, and other team members to execute content.
• Communicate client requests clearly to the internal team and help ensure follow-through.
• Serve as a client-facing contact for social media strategy, content planning, and creative updates.