The Villages

Social Media Coordinator

Wildwood, FL (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

Job Summary

Drive social media content, engagement, and calendar management for The Villages across multiple platforms while collaborating with the Creative Team.

  • Own content creation and the monthly social calendar for the brand.
  • Must-have: Bachelor’s degree in Marketing/Communications and 2+ years social media experience.
  • Standout: Proficiency with analytics tools (Google Analytics, Hootsuite, Sprout Social) and cross-functional collaboration.

Job Description

Responsibilities

  • Understand resident audiences and current social trends.
  • Collaborate with the Creative Team to develop engaging text, image, and video content in alignment with The Villages voice and brand.
  • Write copy for social media platforms.
  • Design posts to sustain readers’ curiosity and create a buzz around new initiatives.
  • Suggest new ways to attract additional followers and prospective residents.
  • Provide input and help manage the monthly social calendar.
  • Respond to comments in a timely manner.
  • Facilitate online conversations with customers and respond to queries.
  • Measure the success of social media campaigns.
  • Stay up to date with changes on all social platforms, ensuring maximum effectiveness.
  • Work closely with the creative and social media teams to share social media trends and best practices for developing content specifically for social media.
  • Monitor and manage reviews on social media channels.
  • Utilize office computer and office equipment (copier, scanner, etc.) along with a host of other software applications, including the Microsoft Office Suite, social Media applications (ex: Hootsuite/SproutSocial), Workfront and subsequent project management tools.
  • Attend special meetings, educational sessions and assist leadership in ongoing training of team members as asked.
  • Assist the Marketing Team in their overall initiatives as requested.
  • All other duties as assigned.

Requirements

  • Bachelor’s degree (B.A.) in Marketing, Communications or related field and a minimum of two (2) years direct experience in social media on behalf of a brand or a combination of six (6) years education and experience.
  • Strong in social media copywriting, with great attention to detail required.
  • Solid understanding of web and social media analytics to include proficiency in Google Analytics and related social media tools (ex: Hootsuite, SproutSocial, etc.) needed.
  • Excellent time management and organization skills a must.

Benefits

  • Medical (HSA/FSA), Dental and Vision | 401K and/or ROTH | PTO & Paid Holidays | Basic Life & AD&D | The Villages Charter School eligibility | and much more!

Social Media Coordinator

The Villages · Wildwood, FL · On-site