Responsibilities

• Daily postings on Facebook, Instagram, TikTok, YouTube and Twitter strategically targeting each platform’s unique audience.
• Build and nurture customer and follower relations across all social media platforms, continuously working to improve brand engagement.
• Sets goals and objectives for social media profile, establishes effective benchmarks for measuring impact of social media program, and creates a content strategy and schedule.
• Capture and analyze important metrics across platforms to share in monthly reports.
• Excellent writing, storytelling and communication skills through social media stories and feeds.
• Creates written, visual, and multimedia content targeted toward specific social media platforms and audiences (i.e. photos and statuses for Facebook, gifs, videos for Twitter).
• Engages with audiences on social media platforms (i.e. responding to comments, answering questions).
• Ensure the brand’s voice and vision is present in all messaging and content creation
• Experience creating content for Instagram Stories, TikTok, etc.
• Research and discover current trends feeding into our brand presence

Requirements

• Minimum 2-year experience in social media content creation on all social media platforms
• Minimum 2- year experience in reputation management
• Bachelor’s degree in Marketing, Journalism, Communications, Public Relations or a related field preferred
• Proficiency in Social Media Content Creation and Social Media Marketing
• Skills in Writing and effective Communication; able to talk to and interact with patients
• Experience in Digital Marketing and strategy implementation
• Creative mindset with attention to detail and ability to meet deadlines
• Strong organizational and problem-solving skills
• Previous experience in healthcare, fertility services, or a related field is a plus
• Flexibility to work on weekends as needed

Preferred

• Bilingual in English and Spanish preferred
• Familiarity with social media platforms, analytics tools, and reputation management practices

Benefits

• 401(k) after 1 year of employment with up to 3% employer match
• Dental insurance
• Health insurance
• Gap medical insurance
• Vision insurance
• Paid time off
• Birthday merit after 1 year of employment
• 4-day work week offered after 1 year of employment