Responsibilities

• Manage and maintain social media accounts across multiple properties, ensuring consistent branding, tone, and activity
• Develop and execute posting schedules aligned with marketing priorities
• Monitor engagement and respond to comments and messages in a timely, professional manner
• Conduct regular on-site visits to capture content, support leasing teams, and align on marketing priorities
• Partner with onsite teams to identify content opportunities tied to availability, traffic, and resident experience
• Track and analyze social media performance across properties, including engagement, reach, impressions, follower growth, and content effectiveness
• Translate data into actionable insights to optimize posting strategies, including timing, format, and frequency
• Build and maintain reporting dashboards and deliver monthly and quarterly performance reports with key insights and recommendations
• Monitor platform trends and benchmark performance against competitors and industry standards
• Partner with marketing and property teams to align social performance with broader goals, including linking engagement to leasing activity (traffic, tours, conversions where possible)
• Actively engage with followers and local accounts to build audience and increase visibility.
• Identify and execute opportunities for partnerships, giveaways, and influencer collaborations.

Requirements

• 1–3 years of experience in social media, marketing, or content creation.
• Strong content creation skills (photo/video, captions, storytelling).
• Experience with social media analytics tools (native insights, Google Analytics, or similar platforms).
• Data-driven mindset with the ability to interpret metrics and adjust strategy accordingly.
• Excellent writing skills with an understanding of tone, voice, and audience.
• Highly organized with the ability to manage multiple accounts and deadlines.
• Creative, proactive, and comfortable working in a fast-paced environment.

Preferred

• Real estate, hospitality, or lifestyle brand experience is a plus.

Benefits

• Comprehensive benefits: medical, dental, vision, life insurance.
• Paid time off, holidays, and vacation.
• 401(k) with company match, plus tuition reimbursement.
• Opportunity for professional advancement and exposure across functions.
• Participation in project-level investment / equity opportunities.
• A culture grounded in craftsmanship, accountability, relationships, and innovation.