Social Media Coordinator at PLUGplay | New York, USA | $25/hr – $35/hr

Social Media Coordinator

New York, USA (On-site)

$25/hr – $35/hrEntry Level2+ years expFull time

Posted 5 months ago

Job Summary

Drive social media content creation, engagement, and performance analytics for PLUGPLAY™ in New York as an in-office role.

Must-have: Based in New York and in-office five days a week with 1–3 years in social media/digital marketing.
Must-have: Proficiency across Instagram, Facebook, X, YouTube, Discord, Reddit, Hoo.be, and TikTok.
Standout: Experience with influencer collaborations and real-time event coverage.

Job Description

Responsibilities

Content Creation & Social Media Management
Develop, schedule, and publish engaging, on-brand content across Instagram, Facebook, Twitter (X), YouTube, Discord, Reddit, Hoo.be, and TikTok.
Work closely with the creative team to produce high-quality graphics, videos, reels, and interactive media tailored to each platform.
Monitor and leverage trending content, memes, and cultural moments to create timely and viral-worthy posts.
Assist in user-generated content (UGC) strategies to enhance brand authenticity.
Community Engagement & Growth
Actively engage with followers, responding to direct messages, comments, and brand mentions in a timely, brand-appropriate manner.
Monitor discussions on Discord and Reddit, engaging with the community and moderating conversations.
Identify and collaborate with influencers, brand ambassadors, and content creators to expand reach and engagement.
Social Media Strategy & Analytics
Track and analyze performance metrics across Instagram, Facebook, Twitter (X), YouTube, Discord, Reddit, Hoo.be, and TikTok, providing actionable insights.
Prepare and present quarterly metric decks that analyze social media performance, engagement trends, and content effectiveness.
Assist in developing content calendars, campaign rollouts, and activations to align with marketing goals.
Research industry trends, audience demographics, and competitor strategies to optimize engagement and growth.
Event Coverage & Live Social Content
Capture real-time content at brand activations, festivals, pop-ups, and in-store events to share across platforms.
Work with the photo and video team to ensure high-quality event coverage.
Utilize Instagram Live, TikTok Live, and YouTube Shorts to engage audiences during events.

PLUGplay

PLUGPLAYTM combines cutting-edge technology with a commitment to quality, delivering a smooth and reliable vaping experience. Our sleek device and premium pods—DNA, EXOTICS, and LIVEST—are designed for both newcomers and seasoned enthusiasts. As one of California’s top cannabis vape brands, we’ve built trust through consistent growth, partnerships with over 650 retailers, and expansion into four U.S. territories. Our proprietary battery technology, along with our commitment to clean, high-quality products that exceed industry standards, ensures an unmatched experience. Our mission is to redefine the cannabis experience with innovation, community engagement, and responsible consumption, fostering trust and connection every step of the way. Join the PLUGPLAYTM community and discover quality you can rely on.

Founded in 2018

Los Angeles, California, USA

20 employees (5 in marketing)

www.plugplay.com