Responsibilities

• Creates, edits, and posts high-quality photo, video, and written content across Instagram, TikTok, and other relevant social media platforms.
• Plans and maintains a content calendar that aligns with merchandise arrivals, promotions, seasonal moments, and store events.
• Captures in-store content, including product features, styling, and store atmosphere, to drive awareness and in-store visits.
• Adapts content style and format to fit the conventions and best practices of each platform.
• Edits photo and video assets using relevant editing and design tools to ensure a consistent, polished brand look.
• Monitors and responds to comments, messages, and mentions in a timely, professional, and on-brand manner.
• Builds engagement with followers and the broader online community to strengthen brand affinity and loyalty.
• Represents the Company positively and does not disparage the Company, its brand, or its business partners in any public or professional setting.
• Ensures all content is original, professional, and free of disparaging, defamatory, offensive, or otherwise inappropriate material.
• Ensures content does not infringe on the rights of any third party, including copyright, trademark, or rights of privacy or publicity.

Requirements

• Demonstrated experience creating and posting content on Instagram, TikTok, and other social media platforms, ideally in a retail, fashion, or lifestyle brand setting.
• Working knowledge of photo and video editing/creation tools (e.g., Adobe Creative Suite, CapCut, Canva, or similar).
• Strong understanding of current social media trends, platform algorithms, and native content formats (Reels, Stories, short-form video, etc.).
• Comfort using platform analytics and insights to gauge performance and refine content strategy.
• Excellent written and verbal communication skills, with strong attention to detail and brand voice.
• Highly organized with the ability to manage a content calendar and posting schedule while adapting to changing priorities.
• Ability to work independently, meet deadlines, and communicate proactively with leadership.
• Comfortable capturing content on the sales floor and coordinating with store teams with minimal disruption to the guest experience.
• High degree of professionalism and discretion in handling confidential and proprietary information.
• Reliable availability, with flexibility based on business needs, including occasional evenings or weekends for time-sensitive content.