Responsibilities

• Work closely with the marketing and creative teams to develop strategies to create engaging content.
• Able to learn the brand voice and draft copy including calls to action, captions, hooks, taglines, ad copy,descriptions, brochures, websites, etc.
• Work with the creative team to create eye-catching images, videos, reels, etc.
• Research and create concepts for various platforms including Facebook, Instagram, Google ads, LinkedIn, print material, websites, videos, reels, etc.
• Create and present detailed marketing reports and analyze social media campaign performance.
• Research relevant content and stay up to date on current social trends and competitors to help guide your campaign recommendations.
• Train other team members to use social media in a cohesive and beneficial way.
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
• Oversee social media accounts’ layout.
• Recommend new ways to attract prospective residents, including creating special content, promotions, or competitions.

Requirements

• High School Diploma or equivalent required.
• Prefer two (2) or more years of higher-level education.
• Experience working with social media and marketing.
• Exceptional ability to write clear, brand-aligned copy to ensure a consistent voice.
• Strong proofreading and editing skills.
• Experience writing as a part of a brand identity.
• Experience building and managing Facebook and Instagram campaigns.
• Organized with strong attention to detail.
• Proven ability to work independently to meet deadlines.
• Proficiency in Microsoft Office Suite, Google Suite, Facebook for Business.

Preferred

Benefits

• Medical, Dental, and Vision benefits
• Vacation, Personal Day, Sick Pay, Holidays
• Complimentary Meals
• Company Paid Life Insurance
• Team Member Discount Program (LifeMart)
• 401(k) Savings Plan with Company Match
• Recognition Programs
• Student Loan Refinancing
• Pet Insurance
• Employee Assistance Program