Responsibilities

• The Social Media Coordinator is responsible for creating, editing, and managing engaging short-form video content that drives brand awareness and foot traffic for assigned property or properties.
• Key responsibilities include filming and editing TikTok and Instagram Reels, maintaining consistent posting schedules, monitoring social media trends, coordinating with the on-site marketing team and retail tenants to amplify center experiences, and delivering monthly newsletter analytics.
• The ideal candidate brings demonstrated content creation skills with strong engagement metrics, proficiency in video editing software, deep understanding of social media platforms and audience trends, and the ability to represent the brand authentically while connecting with Gen Z audiences.
• This is a 6-month initial term with the potential to extend based on business needs.
• Content Capture: Film and photograph new store openings, retailer activations, community events hosted by the onsite Marketing Manager.
• Publish content in real time during events, grand openings, and retailer activations.
• Capture content that boosts tenant visibility and helps drive sales traffic into their spaces
• Comfortable filming on location and appearing on camera as needed, representing the property's official social channels.
• Content Creation and Editing: Edit short-form video content (TikToks/IG Reels) using tools such as CapCut, Adobe Premiere Pro, Final Cut Pro or similar.
• Create engaging TikToks, Reels and video content, adding captions and on-brand text overlays aligned with brand guidelines

Requirements

• Demonstrated content creation ability with an average of 2,000-5,000 views per video over their last 15 posts, and a 4-10% engagement rate (likes, comments, and shares).
• Must have at least 70% of audience residing in the target state where the position is located. Portfolio should demonstrate understanding of short-form video trends and ability to create engaging, on-brand content.
• Comfortable being on camera during reels, understanding they represent the center they support and brand they’re supporting.
• Familiarity with Gen Z, local youth trends, and digital content creation.
• Part-time university students encouraged to apply
• Resume
• Links to public TikTok and Instagram profiles

Benefits

• 40 hours of sick time annually
• ClassPass membership
• Employee Assistance Program
• Career-development resources