Responsibilities

• Bring fresh, creative ideas and a full strategic plan for growing our social presence — you should stay on top of current trends, formats, and platform algorithms and know how to apply them to AHL
• Develop and run a content strategy tailored to seasons of work — spring/summer hydroseeding, hurricane/storm recovery, DOT projects, and holiday lighting
• Visit job sites near Waynesville and throughout our service area to shoot photos, video, and short-form content of crews and equipment at work
• Create reels, before/after transformations, time-lapses, and behind-the-scenes content that shows the scale and craft of what we do
• Manage day-to-day posting and community engagement across Instagram, Facebook, and other relevant platforms, using a scheduling tool like Hootsuite or Buffer to plan and maintain a content calendar
• Write engaging captions and respond promptly to comments and messages
• Track basic performance metrics (reach, engagement, follower growth) and adjust strategy based on what's working
• Collaborate with our marketing contractor and ownership on lead-generation campaigns and paid social efforts

Requirements

• Lives near Waynesville, NC, or is willing/able to travel to job sites regularly — this is essential, as most content originates on-site
• Strong portfolio or examples of social content you've created (Instagram/TikTok/Reels experience a must)
• Deep, current knowledge of social media trends, formats, and what's actually driving engagement right now — this is a must, not a nice-to-have
• Highly creative with fresh ideas — able to pitch a real content/growth plan, not just execute a posting schedule
• Comfortable working outdoors, around equipment and active construction/landscaping sites
• Eye for storytelling — able to turn dirt, grass, and machinery into compelling content
• Self-starter who can plan a content calendar and execute independently
• Basic photo/video editing skills (CapCut, Canva, Adobe Express, or similar)
• Familiarity with social media scheduling and analytics tools (Hootsuite, Buffer, Meta Business Suite)
• Reliable transportation

Preferred

• experience with a trades, construction, or landscaping business
• Meta paid ads experience
• drone photography/videography