Responsibilities

• Set clear objectives for social media initiatives and ensure they support business goals.
• Develop and execute platform-specific strategies using best practices and algorithm insights.
• Conduct audience and competitor research to guide targeted, relevant content.
• Stay up to date on platform changes and adjust strategy as needed.
• Plan and manage campaigns, including content calendars, timelines, and KPIs.
• Support employee advocacy efforts to broaden brand reach.
• Create impactful content using storytelling, platform-specific tailoring, and strong brand voice.
• Design engaging visuals, including graphics and infographics, using tools like Adobe Photoshop or Illustrator.
• Provide resources, guidance, and support to global employees participating in social programs.
• Respond promptly to program and partner inquiries and encourage knowledge-sharing across teams.

Requirements

• Bachelor’s degree in Marketing, Communications or related field (required)
• 2-3+ years of experience managing social media platforms, leveraging features, and executive campaigns, ideally in financial services
• Deep understanding of social media best practices and platform-specific strategies.
• Strong written and verbal communication, consistently maintaining brand voice.
• Creative storyteller with the ability to design engaging content and visuals (Adobe Photoshop/Illustrator).
• Excellent problem-solving, adaptability, and time management skills.
• Proactive, creative, and passionate about emerging social media trends.
• Collaborative experience working with cross-functional teams.
• Experience in B2B social media or content development; financial services or regulated industries a plus.
• Proficient with social media tools and analytics platforms.