Responsibilities

• Ideate, develop, and post share-worthy content that resonates with players and sparks conversations across branded profiles on Twitter/X, Instagram, TikTok, and other platforms.
• Build and maintain meaningful relationships with our members through daily community management on social platforms.
• Respond to live sports moments in real-time with memes, commentary, and dynamic social media content during major sports like the NBA, NFL, and MLB.
• Actively monitor social media trends, memes, and cultural conversations to ensure PrizePicks remains at the forefront of the fantasy sports industry.
• Collaborate with the social media team and other departments to brainstorm new content strategies and growth initiatives that deepen community engagement.
• Analyze the performance of social campaigns, giveaways, and content, providing actionable insights to stay sharp and improve engagement.
• Maintain an 'always-on' approach to social media, constantly staying in tune with sports news, DFS industry, relevant influencers, and pop culture.

Requirements

• 3+ years of experience creating and engaging on social media for a consumer-facing brand or within the sports industry.
• Passionate and well versed in the gaming world and all things daily fantasy sports.
• Excellent knowledge of social media platforms, particularly X/Twitter, Instagram, and TikTok.
• The understanding of the time requirements and schedule surrounding live sports (nights, weekends, and flexibility to work major holidays like Thanksgiving and Christmas).
• In-depth understanding of players, storylines, and narratives surrounding the NBA & NFL.
• Creativity in producing content around sports, with the ability to adapt to trending topics.
• Strong written communication skills and a knack for storytelling.
• Experience in the sports/entertainment social industry and familiarity with Sprout Social or similar tools for calendar management and social listening.
• A creative eye for design and proficiency in tools like Photoshop, Premiere Pro, or Figma (editing videos + creative within platform apps is also important).
• A deep understanding of meme culture and the ability to connect with and relate to sports fandom.

Preferred

• bonus points for MLB and broad sports knowledge.