Responsibilities

• Develop and execute a unified social media strategy that increases brand awareness, engagement, and conversion across franchisee accounts.
• Create and manage content calendars, aligning campaigns with organizational goals and franchisee needs.
• Provide best practices and toolkits that strengthen franchisees’ social media execution and adherence to brand guidelines.
• Monitor social media trends and implement innovative tactics to improve performance and lead generation.
• Track, analyze, and report on key performance metrics, meeting with franchise teams to deliver insights and recommendations.

Requirements

• A bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field is required.
• You can manage a portfolio of business accounts, balancing priorities with franchisee needs; 1–3 years of B2B social media experience is required, and agency background is preferred.
• You’re precise and detail-oriented; you take pride in work that is correct, on-brand, and on time.
• You’re motivated by measurable results and use data insights to develop and refine campaigns.
• You communicate clearly, confidently, and professionally, with excellent writing, training, and relationship-building skills.
• You’re organized and proficient across LinkedIn, Facebook, and Instagram, with working knowledge of HubSpot or similar automation tools, Adobe Creative Suite, and Canva; video creation and Power BI are a plus.

Benefits

• City Wide provides a comprehensive benefits package including medical, dental, vision, company paid – life insurance, short and long-term disability, PTO (3 weeks the first year), and a 401k match. The company is known for its collaborative, people-centered culture, offering a fast-paced, and supportive work environment that encourages ongoing learning and development. Employees also enjoy paid time for community service and charity work.