Responsibilities

• Build & Evolve Our Organic Social Strategy
• Own Furniture.com's organic social strategy across Instagram, TikTok, Pinterest, and relevant emerging platforms.
• Develop channel strategies grounded in clear audience, brand, and business objectives.
• Help grow emerging Furniture.com social channels from the ground up.
• Translate broader brand and marketing priorities into platform-native social storytelling.
• Define the role each social channel plays rather than distributing the same content everywhere.
• Develop recurring content franchises, formats, and editorial ideas that build a recognizable Furniture.com social presence.
• Stay close to changing platform behaviors, cultural conversations, creator trends, and internet culture.
• Identify moments where Furniture.com has a credible reason to participate and recognize the moments we should sit out.
• Bring new opportunities and recommendations to Brand leadership proactively.

Requirements

• Must Have
• - 4+ years of experience in organic social, content strategy, brand marketing, or a closely related discipline.
• - Demonstrated experience owning organic social for a consumer-facing, retail, lifestyle, media, or culturally relevant brand.
• - Evidence that you've helped grow a social presence, not simply maintain an established account.
• - Deep understanding of Instagram and TikTok, with strong familiarity with Pinterest and emerging social platforms.
• - Strong instincts around social-native storytelling, short-form video, hooks, formats, platforms behavior, and audience engagement.
• - Experience developing creative briefs and partnering effectively with designers or inhouse creative teams.
• - Excellent copywriting skills with a strong understanding of voice, tone, and platformnative writing.
• - Strong project-management ability and experience managing multiple concurrent content streams.
• - Comfort interpreting social performance data and turning it into creative and strategic recommendations.

Preferred

• You Might Be Especially Good at This If You...
• - Can look at a social feed and quickly explain what's working, what's repetitive, and what's missing.
• - Understand that participating in every trend is not a strategy.
• - Have strong taste but don't confuse personal taste with audience insight.
• - Can turn a business priority into an idea people would genuinely choose to watch.
• - Think in recurring formats and franchises rather than isolated posts.
• - Love writing and care deeply about voice and wording.
• - Are comfortable using performance data without allowing it to flatten creativity.
• - Can manage fifteen moving deliverables while still having a new idea in the middle of the day.
• - Know how to move quickly when culture moves quickly.