Responsibilities

• Social Media Strategy & Content Creation - Develop and execute a comprehensive social media strategy across all major platform - Create, edit, and publish high-quality, engaging multimedia content, including short-form video (Reels/TikToks), graphics, and copy. - Maintain a consistent brand voice and visual identity while adapting messaging for different audience segments. - Manage a detailed content calendar to ensure regular posting and alignment with broader marketing campaigns. Sales Enablement & Lead Generation - Collaborate closely with the sales teams to develop content that addresses customer pain points and highlights product value propositions. - Design and implement social selling strategies to identify and engage potential leads. - Create bottom-of-the-funnel content such as case studies, testimonials, and product demos tailored for social distribution. - Monitor social channels for sales opportunities and facilitate hand-offs to the sales department. Recruitment Branding & Talent Attraction - Employer Brand Storytelling: Create compelling video content that highlights our sales channels and the earning potential at Sunrun to attract high-performing sales professionals. - Recruiter Enablement: Develop plug-and-play social assets for our recruiting team to help them source top-tier talent via LinkedIn, Instagram, and TikTok. - Culture Capture: Travel to sales offices and branches to capture the energy, competitions, and success stories that define our internal culture. Community Engagement & Management - Actively manage and grow our online communities by responding to comments, messages, and mentions in a timely and professional manner. - Identify and engage with industry influencers and brand advocates to expand reach. - Stay ahead of social media trends, algorithm changes, and competitor activity to keep the brand at the forefront of the industry. Analytics & Reporting - Track and report on KPIs including engagement rates, follower growth, website traffic from social, and SQLs generated. - Use data-driven insights to continuously optimize content performance and ROI. - Analyze social metrics with a focus on recruitment conversion—tracking how social engagement leads to applicant flow. - Leverage AI tools for rapid video editing and captioning to ensure we are moving at the speed of social without losing quality.

Requirements

• Experience: 3-5+ years of experience managing social media for a high-growth brand or creative agency.
• Portfolio: A strong portfolio or reel demonstrating your ability to create engaging short-form video and high-performing social campaigns.
• Platform Mastery: Expert-level knowledge of the inner workings of TikTok, Instagram, LinkedIn, and YouTube algorithms.
• Technical Skills: Proficiency in mobile editing apps (CapCut, InShot) and Adobe Creative Suite (Premiere Rush, After Effects, Photoshop).
• Ability to move at the speed of social, prioritizing breaking trends and high-priority brand moments in real-time.
• AI Literacy: Familiarity with using AI to enhance creative brainstorming and streamline content production tasks.
• Communication: Exceptional verbal and written communication skills; must be comfortable being "on-camera" or directing others during content shoots.

Preferred

• Experience: 3-5+ years of experience managing social media for a high-growth brand or creative agency. Portfolio: A strong portfolio or reel demonstrating your ability to create engaging short-form video and high-performing social campaigns. Platform Mastery: Expert-level knowledge of the inner workings of TikTok, Instagram, LinkedIn, and YouTube algorithms. Technical Skills: Proficiency in mobile editing apps (CapCut, InShot) and Adobe Creative Suite (Premiere Rush, After Effects, Photoshop). Ability to move at the speed of social, prioritizing breaking trends and high-priority brand moments in real-time. AI Literacy: Familiarity with using AI to enhance creative brainstorming and streamline content production tasks. Communication: Exceptional verbal and written communication skills; must be comfortable being "on-camera" or directing others during content shoots.