Social Media and Content Specialist

Responsibilities

• Own the social media calendar: plan what we post, where and when, built around product launches, sales and seasonal pushes such as Black Friday and the January sale
• Grow our organic channels: Facebook, Instagram, TikTok, Pinterest and LinkedIn, using what the data tells you about the best content, formats and posting times
• Build LinkedIn for trade: grow our presence with fitters, builders and commercial customers
• Get customer and creator content ready: plan, brief and prepare user-generated content for marketing activity on specific products
• Integrate AI: for content ideas, captions, planning, trend research and reporting.
• Stay ahead of trends: keep on top of what's working on each platform and what competitors are doing
• Manage the community: reply to comments and messages, and pass sales enquiries to the right team
• Report on results: a monthly summary of growth, engagement, website visits and sales from social
• Coordinate content activity: capture simple photos and short videos in store or on site when an opportunity comes up, to complement our creator and customer content

Requirements

• Strong, hands-on knowledge of AI tools for content, planning and research, and genuine curiosity about using them in new ways
• A real passion for content creation and social media, with an understanding of what makes people stop scrolling
• Knowledge of how Facebook, Instagram, Pinterest, TikTok and LinkedIn work: formats, algorithms, timing and trends
• Your own social media presence or a portfolio that shows what you can do
• Clear, natural writing with a good eye for detail
• Organised and comfortable planning content weeks ahead
• Interest in using data to work out what's working and what isn't

Preferred

• A degree in marketing, media, communications or a related subject
• Experience running social media for a business, society or personal brand
• Experience with scheduling tools such as Meta Business Suite
• Photo and video editing skills, for example Canva, Final Cut Pro or Adobe suit
• An interest in interiors, home improvement or DIY

Benefits

• Company pension
• Employee discount
• On-site parking