Responsibilities

• Creating, launching, and managing campaigns through Meta Ads Manager.
• Developing paid lead-generation strategies for Facebook and Instagram.
• Creating and testing advertising creative, copy, hooks, offers, audiences, and landing-page concepts.
• Managing campaign budgets and allocating spend based on performance.
• Monitoring and improving cost per lead, click-through rate, CPC, CPM, conversion rate, and other key performance indicators.
• Performing ongoing A/B testing of creative, copy, audiences, placements, and campaign structures.
• Identifying winning advertisements and scaling successful campaigns.
• Quickly identifying and correcting underperforming campaigns.
• Developing retargeting campaigns and audience strategies where appropriate.
• Tracking lead quality in addition to lead volume.

Requirements

• Documented, hands-on experience successfully managing Meta Ads campaigns.
• Demonstrated experience generating leads through paid social advertising.
• Strong working knowledge of Meta Ads Manager.
• Experience managing and optimizing advertising budgets.
• Understanding of Meta campaign structures, audiences, placements, tracking, and optimization.
• Experience with creative testing and A/B testing.
• Ability to analyze campaign data and make independent optimization decisions.
• Strong direct-response copywriting ability.
• Short-form video editing and basic graphic-design ability.
• Experience creating content for Facebook and Instagram.

Preferred

• Preferred Experience Experience with Telehealth advertising Healthcare lead generation Medical practices Wellness brands Direct-to-consumer healthcare Fitness or performance brands High-volume lead generation Landing-page optimization Marketing funnels TikTok advertising CRM and lead attribution Retargeting campaigns

Benefits

• Benefits: * Referral program