Responsibilities

• Own and manage onbrand pilates’ social media presence, primarily Instagram and TikTok.
• Develop original content concepts, recurring series, campaigns, and creative ideas that fit the onbrand pilates identity.
• Film high-quality short-form video and photo content in the studio and at events.
• Edit Reels, TikToks, Stories, promotional videos, instructor content, founder content, and other short-form social content.
• Create branded graphics, Stories, carousels, announcements, promotional materials, and supporting social assets in Canva.
• Use CapCut and/or other professional editing software to produce polished social-first video content.
• Write captions, hooks, calls-to-action, and supporting copy in the onbrand pilates voice.
• Manage the social media content calendar and plan content ahead of time.
• Schedule and publish approved social media content.
• Identify relevant trends, audio, formats, and creative opportunities.

Requirements

• Experience managing Instagram and/or TikTok accounts.
• Strong understanding of Reels, TikTok, Stories, carousels, and short-form social content.
• Proficiency with Canva .
• Proficiency with CapCut or comparable video-editing software.
• Ability to film polished content using a modern smartphone and/or camera.
• Understanding of composition, lighting, framing, audio, and visual storytelling.
• Strong copywriting and caption-writing skills.
• Ability to independently develop content ideas and execute them.
• Strong organization and time-management skills.
• Comfortable working on-site and interacting with instructors, members, and staff while creating content.

Preferred

• Adobe Premiere Pro
• Final Cut Pro
• Lightroom
• Photoshop
• After Effects
• Professional photography
• Professional camera equipment
• Social media analytics
• Influencer or creator partnerships
• Paid social media