Responsibilities

• Own Aerflo's organic content strategy across channels with a focus on Instagram and TikTok, including the content pillars and cadence that define a brand-new brand's voice.
• Grow our community on Instagram and TikTok from an early base into a deeply engaged audience, turning customers into advocates and creating rituals, formats, and influencer programs that make people feel part of something.
• Lead execution of the monthly content calendar: brainstorming, editing, caption writing, and post scheduling.
• Ideate brand collabs and giveaways based on content pillars and key brand moments.
• Build a monthly reporting structure to share key learnings (follower growth, engagement, saves/shares, reach, community health) with internal stakeholders, and fold those learnings back into strategy.
• Concept, shoot, and edit social content, including short-form video and copy, that delivers against strategy and brand tone, while being native and engaging on each platform. Fluent in Canva, CapCut, etc.
• Comfortable on camera and on set as needed, street interviews, in-office content, shoots.
• Execute brand collabs and giveaways.
• Partner with freelancers, designers and creative partners to produce assets for use across social as needed.
• Stretch into creating content for paid social, and assist with ad hoc copywriting across key channels including paid, email, and web.
• Own influencer for organic: source, brief, and manage external creators to produce content, and ideate creator collabs.
• Source creators for paid activations in partnership with the Performance Marketing and Top-of-Funnel leads (whitelisting, Partnership Ads, Spark Ads).
• Partner with the CX lead to infuse brand tone of voice into community guidelines.
• Engage with comments and DMs in a way that's on brand, positive, and timely, and treat the community as a relationship, not a queue.
• Maintain a pulse on trends, pop culture, current events, competitors, and social best practices, identifying opportunities for Aerflo to join the conversation naturally.

Requirements

• 3+ years running social for a brand, agency, or as a creator, ideally consumer/CPG/DTC.
• A portfolio of content you personally made: short-form video, carousels, and statics. Show us the work.
• Experience growing and engaging a community (bonus if you've scaled one from an early stage).
• Genuinely excited about sustainability and reducing single-use waste and able to make a mission feel human, not preachy.
• Comfortable on camera and on set, and comfortable being scrappy when the budget and timeline are tight.
• Strong instincts for brand voice, your captions and replies sound like a person, not a brand deck.
• Experience sourcing, briefing, and managing creators or freelancers.
• Lives in trends, internet culture, and the beverage/CPG conversation, and moves fast.
• Comfortable with data, and lets analytics change what you do.
• Comfortable operating in fast-paced, early-stage environments with ambiguity.
• High degree of initiative, self-motivation, and ownership.

Preferred

• Bonus if you’ve scaled one from an early stage.
• Exposure to paid social creative or creator whitelisting is a plus.

Benefits

• full health benefits
• 401(k)