Responsibilities

• Develop and execute our TikTok and Instagram growth strategy
• Create and edit short-form videos, Reels and TikToks
• Understand hooks, trends, storytelling, watch time and what helps content get picked up by the algorithm
• Develop creative concepts that make people stop scrolling
• Post consistently and manage our social channels
• Find and recruit UGC creators and micro-influencers
• Handle creator outreach, communication, product seeding and follow-up
• Create clear briefs so creators produce content we can actually use
• Identify creators and partnerships that can drive sales—not just views
• Repurpose strong content across TikTok, Instagram and other channels

Requirements

• Has proven experience growing consumer brands through social media
• Strongly understands TikTok, Instagram Reels and short-form video
• Can personally create and edit good-looking short videos
• Understands UGC and influencer marketing
• Knows how to find and approach creators
• Has excellent visual taste
• Understands premium beauty, fragrance, fashion, home or lifestyle branding
• Understands how social media connects to e-commerce sales
• Is comfortable with tools such as CapCut, Canva and similar content tools
• Is extremely organized and self-motivated