Responsibilities

• Own day-to-day publishing, scheduling, and community engagement across LinkedIn, Instagram, X, and other channels.
• Build and maintain a content calendar that balances timely immigration news with evergreen educational content.
• Design high-quality graphics, carousels, and repeatable visual templates based on content supplied by the legal writing team.
• Film and edit polished short-form video (Reels, Shorts) with strong hooks, pacing, captions, and platform-native techniques, appearing on camera regularly.
• Uphold and evolve brand guidelines so every published asset looks and feels consistent.
• Track performance metrics and iterate on content strategy based on what drives engagement and growth.
• Represent the brand at industry and community events in person.

Requirements

• 2 to 7 years of experience managing and growing social media or content marketing for a brand, ideally at an early-stage startup.
• A portfolio that demonstrates broad, professionally executed social content design, not limited to one or two projects.
• Strong design eye capable of producing premium, editorial-quality graphics and social content consistently.
• Confidence and comfort on camera, with the ability to clearly articulate complex topics in short-form video.
• Solid video editing skills including transitions, captions, hooks, and pacing for short-form platforms.
• Expert-level proficiency in at least one creative tool such as Figma, Adobe Illustrator, After Effects, or similar.
• Excellent written communication and judgment when translating dense or regulated subject matter into engaging posts.
• Self-starter comfortable owning a channel strategy independently with minimal oversight.

Preferred

• Experience marketing trust-heavy, regulated, or compliance-sensitive services (legal, fintech, healthcare, or similar) is a strong plus.
• Working knowledge of basic HTML and CSS is a plus.
• Personal connection to immigration or international communities is a plus.