Responsibilities

• Own Turner's day-to-day organic social presence by developing, creating, and publishing engaging video and social content across Facebook, Instagram, YouTube Shorts, TikTok, and LinkedIn.
• You'll bring Turner's people, expertise, customer needs, and local communities to life through compelling ideas, recurring series, scripts, hooks, captions, photography, video, and platform-specific storytelling.
• You'll film and edit content, appear on camera when appropriate, coach employees to feel natural and confident on camera, and build a network of branch contributors who can help showcase the people, culture, services, and communities behind our brand.
• You'll establish and maintain a consistent content cadence, initially targeting three to five original short-form videos each week with supporting content across priority channels, while continuously adjusting the approach based on capacity, audience response, and performance.
• You'll manage the social publishing calendar, scheduling, captions, thumbnails, and account upkeep while tailoring content to the unique audience and format of each platform.
• You'll monitor and engage with comments, messages, mentions, and relevant community activity during agreed coverage hours, ensuring leads and service concerns are promptly routed to the appropriate teams.
• You'll stay current on social trends, influencer and audience engagement tactics, and emerging content formats, finding authentic ways to incorporate humor, personality, and useful information into Turner's brand.
• You'll collaborate closely with the VP of Marketing to align social strategy with the integrated marketing calendar and work alongside the Marketing Specialist and Wingard to support broader campaigns, develop complementary content, and provide creative assets for paid initiatives.
• You'll travel to branches and events to capture authentic stories and service activity, provide employees with easy-to-follow filming prompts and guidance, and coordinate safe content capture with Operations.
• You'll maintain a searchable library of approved photo and video assets, including appropriate customer and employee permissions, and repurpose approved content from Wingard and other partners when appropriate.

Requirements

• Strong writing, storytelling, and visual judgment with the ability to create engaging hooks, captions, scripts, and platform-specific content
• A highly creative, energetic, and personable approach with the ability to use humor and personality while staying aligned with the Turner brand
• Experience creating content for a brand, business, personal audience, or social platform, with a strong understanding of what drives engagement and shareability
• Hands-on experience with smartphone video production, photography, Canva, and relevant video editing tools
• Ability to interpret social analytics and use performance insights to refine content, identify opportunities, and make thoughtful recommendations
• Strong organizational skills with the ability to manage multiple projects, content calendars, channels, deadlines, and digital assets simultaneously
• Ability to build trust and collaborate effectively with employees, branch teams, Marketing, Operations, leadership, and external partners such as Wingard
• Initiative and curiosity to experiment with new content concepts and social trends while maintaining consistency with Turner's brand and marketing strategy
• Ability to travel to Turner branches and events to capture content and build relationships with employee contributors
• Flexibility to support occasional event coverage or content needs outside standard business hours, coordinated with the VP of Marketing

Benefits

• Health and Well-being: - Blue Cross Blue Shield medical PPO options - Delta Dental and Vision - Prescription drug program - Flexible Spending Accounts (FSA) for medical and childcare expenses - Health Savings Plans (HSA) available with qualified plans Financial Security: - Competitive hourly compensation - 401(k) Savings Plan - Life insurance and short-term disability 100% company paid (with options to buy up) - Long-term disability, Accident, Critical Illness, and Hospital Indemnity insurance options Work/Life Balance: - Enjoy stable, year-round employment with opportunities for growth - Paid training - Paid time off and eight paid holidays - Opportunities for advancement